At the same time as Amazon is tightening its belt, freezing recruitment, shutting down its models, and enterprise mass layoffs, the behemoth is doubling down on investments in providing reside sports activities content material on its platforms. Including to that, it’s now reportedly engaged on a separate app – one that may solely supply sports activities content material to its viewers, reviews The Info.

For now, there isn’t a phrase as to when Amazon will roll out the app, and the corporate has provided no touch upon the matter to date. This app, in case it does make it to common availability, comes quickly after Amazon CEO Andy Jassy revealed that streaming of reside sports activities content material was an space that might proceed to see investments by Amazon as a part of its streaming ambitions (regardless that cost-cutting measures could be carried out throughout different models and divisions).

Nonetheless, don’t financial institution on receiving the standalone app anytime quickly, particularly since it’s potential that Amazon could finally shelve the plans for the app altogether. Nonetheless, if Amazon continues to push investments in an space that’s having fun with elevated consideration from Bug Tech gamers, then it might place a greater spotlight on Amazon’s sports activities content material.

Moreover, it can make it simpler for viewers to seek out and consider sports activities content material on an app that’s created solely for that goal – at the moment, it’s included in the primary Prime Video platform. The app will even complement the corporate’s efforts to double down on sports activities, making it much less cumbersome for viewers to seek for the sports activities content material that they’re in search of amidst Prime Video’s quite a few titles. Contemplating that sports activities are an space that continues to be a giant attraction for reside viewing, it appears to be an appropriate space for Amazon to focus on in future investments and create a brand new manner of producing a gentle stream of income.

Presently, Amazon has bagged unique streaming rights to the NFL’s Thursday Night time Soccer, together with Premier League soccer matches within the UK, and has unique sports activities discuss reveals on Prime Video. Now, it stays to be seen whether or not the standalone app pays dividends because the highway will not be with out obstacles.

For one, a brand new app will put stress on Amazon so as to add extra worthwhile content material to its rising library of sports activities content material and comes at a time when the price of sports activities content material has gone up in recent times. YouTube, final week, reportedly agreed to pay $2.1-2.2 billion because it secured the rights to the NFL Sunday Ticket package deal.